Women in Japan put their faith in products that are as close to nature as possible. Products with too many chemicals are harsh and damaging to skin, as is our tendency to overwash our faces. We get obsessed with removing all traces of oil, but skin needs that oil to stay hydrated.
Rather than washing multiple times a day with a harsh cleanser, choose a product with just a few natural ingredients. Wash only once a day, at bedtime, to avoid stripping the skin of moisture. If you have oily skin that really needs more attention, you can use an herbal wet wipe during the day for touch ups.